PR LOFT develops customized public relations campaigns in the areas of Kids & Lifestyle, Living & Design, Technology, Culture, Charity and Sports. With the aim to generate interest in the media and to benefit from social media channels such as XING, Facebook, Twitter, the Consultants will in the first step realize a comprehensive briefing in talking to customers, analyzing and developing a PR strategy including a timeline. In the communication plan measurable goals and PR campaigns are then determined in coordination with the customer. In order to bring a new product to the market and to introduce a brand in the media, PR LOFT develops PR campaigns with innovative storylines and pitches, excellent product news and press releases, as well as a trendy visual language. PR LOFT organizes press events, interviews at trade shows or closes media collaborations (raffles, product testing). Our strength is the proactive press contact, and a keen sense of market topics and trends.