Help Valentin

Press work for the charity project: www.valentin-helfen.de

In 6 months PR LOFT realized a PR campaign for print, TV, radio, internet in order to raise funds for the operation of the 4-year-old Valentin at a specialist clinic in Florida USA.

PR Activities:

Press Mailing including a call for donations
Pre-announcement of charity concert with singer Pat Winds
Studio visit with Valentin at Radio Arabella in München
Interviews mit Bild am Sonntag, Radio Arabella, VDK
Shooting with Schwartzkopff TV for the ZDF charity gala
Live performance of Valentin and his mother in the ZDF TV charity gala

Results:

ZDF charity gala "A Heart for Children": 16 million Euros for children in need collected, Videoclip in the ZDF media library
Bild.de: The big "A Heart for Children" fundraiser: 16.386.291 Euros for "A Heart for Children"
Bild am Sonntag: "Valentin laughs, though his fate is to cry"
Münchner Merkur: "Handicapped Valentin (4) needs your help"
VDK newspaper: "Valentin's mother is no distance too far"
Radio Arabella broadcasted 3 recordings and a live interview with mum Martina
Radio Allgäu Hit: Interview with singer Pat Winds for the charity concert
Mindelheimer newspaper: Donations concert for the sick boy
Mindelheimer newspaper: Pat Wind organizes Charity Concert
Fratz.at: "International Call for Donations"