Gala Italia 2013

PR project for Gala Italia on October 6, 2013, in the Prince Regent Theatre, Munich:



The drama group Teatri35 (www.teatri35.it) enchanted with staged paintings by Caravaggio - a fascinating encounter of Italian painting and music of the 16th and 17th centuries.



Under the auspices of the Italian Consulate in Munich, the Italian Cultural Institute and the Italian Chamber of Commerce in Munich, the aim of the GALA ITALIA is to preserve and boost the cultural exchange between Italy and Germany.



All about Italy - the culture magazine for the country Italy - is the initiator and organizer of this unique cultural event and has set itself the goal to promote the brand "Made in Italy". The car manufacturer Maserati is the main sponsor. Amongst the co-sponsors are Alitalia, HypoVereinsbank, ITALIA - Italian National Tourist Board, Prisco, Gianfranco Lotti, Fratelli Borgioli, Instituto di Tutela Vini Marchigiano and the Hotel Dresden.


PR Activities:

• Exclusive press invitation to the Gala Italia with wine tasting in Priscohaus and "tableaux vivant Caravaggeschi" in the Prince Regent Theatre
• Writing of press release, storyline development
• Developed two press mailings to tier 1 culture and lifestyle media, daily newspapers, radio
• Press registration at the event
• Organization of 1-to-1s
• Press review

Results:

Very successful press accreditation: 25 journalists attended the great evening gala

Coverage appeared in

• SZ Extra
• Abendzeitung
• B5 aktuell - Intercultural Magazine
• tz people
• Bavaria News
• Welt am Sonntag
• Prinz Munich
• Dreistern Verlag event portal Munich
• exclusiv Munich
• Wine worlds
• M-Lifestyle
• KIR Munich