Brand Communication and Launch of the French Label Babymoov in Germany and Austria

PR Activities:

• Kick-off meetings: PR planning and development of PR strategy
• Press Information / E-Press Kits
• Corporate Profile
• Interviews at all key trade and consumer fairs
• Sales Support
• Media Cooperations (Raffles, Product tests)
• Translations of marketing texts F-D
• Media Monitoring
• Social Media PR
• Award Nomination for Kind und Jugend in Cologne
• Media Outreach in DACH
• Media Survey

Results:

• Launch of the brand Babymoov in DACH in 2 years
• Rise of sales in the German market
• Introducing Babymoov as leading French producer of babyphones and monitors, positioning the company as key player in the high-tech baby equipment market
• Successfully placed product news of the 6 theme parks: nutrition, safety, care, comfort, on the way, playing
• Kind und Jugend 2013 in Cologne: Organized and moderated 7 one-to-ones at the booth
• Fixed 15 media cooperations in one year
• Coverage in 2013: Over 35 publications in Tier 1 family media & trade magazines generated