SMAC or just Social, Mobile, Analytics and Cloud? PR Consultants of PR LOFT are well informed about all trend topics in the IT media landscape and always find the right storyline. With technical press texts - whether press release, bylined articles, guest comment, press bio, pitch or storyline - PR LOFT approaches IT trade press on a high level. Key messages for a company, a new brand or an innovative technology can be defined together in a messaging workshop. With more than 10 years expertise in the creation and implementation of PR campaigns for international players in the market for technology & innovation, customers at PR LOFT always will get good advice. International communication is our passion!