For opera productions such as Dido & Aeneas and Ariodante by cosi facciamo in the Cuvilliés Theatre or Gala Italia 2013 in Prince Regent Theatre PR LOFT successfully realized the communication. For the Bavarian open-air museum Glentleiten Iris Roidl launched new special exhibitions, the re-opening of historic buildings and the museum's educational program regularly in TV, radio, print and daily newspapers. Media cooperations included the live broadcast of the re-opening of the 6 historical alpine huts on Radio Deutschland Kultur, shootings for fashion magazines and TV serials amongst the highlights. With a customized content strategy the new target group of families in the Munich area, as well as schools and kindergartens were achieved. Visitor numbers rose so in only one museum season by about 10,000 compared to the previous year. The new corporate identity was designed in cooperation with Linke Design and implemented uniformly in all visitor brochures and on the museum grounds.